A ‘brand’ [how to describe] is a promise to customer. This term has become the prefix to almost to all our daily needs now-a-days. A typical persons daily routine:   Gets up in the morning brushes his teeth with ‘oral-b’ brush & ‘close-up’ paste, takes bath in ‘Hindware’ designer Bathroom with ‘dove’ soap,’fiama-de-wills’ shampoo.Gets dry […]